I'd rather be on the beach

Discover Endless Beachside Styles with Top Brands in our Vast Collection

Welcome to On The Beach

Explore Our Coastal Haven

Welcome to On The Beach, where every step brings you closer to the essence of coastal living. Immerse yourself in our vibrant store, where the sun-kissed sands and azure waves of South Padre Island converge with the warmth of our hospitality. From beach essentials to unique treasures, discover a curated selection that captures the spirit of our beloved coastal community.


Years On The Beach

Riding the Wave of Excellence

Our Core Values

At On The Beach, we believe in more than just selling products – we’re committed to embodying the values that define our coastal community. From sustainability to customer satisfaction, these principles guide every aspect of our business.


To be the premier destination for beach enthusiasts, offering exceptional products and experiences that celebrate the spirit of coastal living.


Through innovation, sustainability, and community engagement, we aim to create lasting memories and foster a deep appreciation for the beach lifestyle.

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Years On The Beach
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Dive into Our Coastal Collections

Explore Our Diverse Offerings

At On The Beach, we curate a wide range of products to cater to every aspect of your coastal lifestyle. Whether you’re in search of stylish clothing, durable footwear, or essential beach gear, our carefully selected collections ensure that you’ll find exactly what you need to make the most of your time by the shore.







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Embrace Beach Life with On The Beach

Connect with the Coastal Community

Ready to dive deeper into the beach lifestyle? Join our community and stay updated on the latest trends, events, and exclusive offers from On The Beach. Whether you’re a local enthusiast or a visitor seeking authentic coastal experiences, we invite you to become a part of our vibrant seaside family.

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Our Proud Legacy

There’s no limit to what we can do at the beach

For over four decades, On The Beach has been a cornerstone of the South Padre Island community, serving generations of beach lovers with passion and dedication. Since 1976, we’ve remained committed to providing exceptional products and experiences that celebrate the timeless allure of coastal living.


What People Say

On The Beach
Based on 219 reviews
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Blake ZellerBlake Zeller
20:02 16 Mar 24
Lucas NybergLucas Nyberg
20:11 12 Mar 24
On The Beach is a great surf shop. Sam and Arlene were very nice and helpful while we shopped here
Liz GoveaLiz Govea
22:14 10 Mar 24
Have gone here for years!!! Used to buy beachwear here as a teen and now I get to take my own sons! Great service and attention!!
Norma De LeonNorma De Leon
22:03 09 Mar 24
Very helpful and friendly staff with Stella, Ken, and Sam! Awesome help with shopping for our yeti’s!!
Mario De LeonMario De Leon
22:01 09 Mar 24
Awesome shopping experience with Stella, Sam and Ken! Great customer service!
Kimberly KrauseKimberly Krause
21:35 09 Mar 24
Love this store! Been coming here for 30 years for all my swim and surf gear. Stella and Sam offer super friendly, helpful customer service. Lots of great selection for both on and off the water 🙂
Sabrina NicoleSabrina Nicole
01:30 09 Mar 24
Rachel was absolutely amazing helping us get the exact pair of sunglasses we were looking for! Even offered to get them ordered if they weren’t in stock but thankfully they were. Had a wonderful experience thanks to her great attitude!
Alondra ArenaAlondra Arena
22:15 23 Feb 24
Samantha and Hannah were very kind and helpful ! Wonderful ladies. 🙂 The clothes there is beautiful, definitely going to be back soon! The music taste there is very good too helps you shop better💓
Allison KnutsenAllison Knutsen
22:05 16 Feb 24
Walked in and was instantly greeted by the two wonderful ladies (Stella & Sam) who were so helpful making sure we knew where all the great deals were in the store! Got me set up with a room right away to try stuff on. Awesome experience. Go check it out! Cute stuff, good prices, awesome staff 🙂


Surfing Conditions


Surfing Conditions

Our Gallery

Step Into Our Visual Journey

Embark on a visual journey through the lens of On The Beach. Our gallery showcases snapshots of our store, capturing the essence of coastal living and the vibrant energy within our walls. Browse through these images to get a glimpse of our curated collections and the inviting atmosphere that awaits you. Let the gallery inspire your next visit to our South Padre Island store.

Stay Connected with On The Beach

Follow us on Instagram and Facebook to keep up with the latest news, events, and beach vibes from On The Beach.