I'd rather be on the beach

Discover Endless Beachside Styles with Top Brands in our Vast Collection


Explore Our Coastal Haven

Welcome to On The Beach, where every step brings you closer to the essence of coastal living. Immerse yourself in our vibrant store, where the sun-kissed sands and deep blue waves of South Padre Island merge with the warmth of our hospitality.

Explore our carefully selected collections and feel the warm, welcoming vibe that our South Padre Island store has to offer. Let the allure of our gallery spark your imagination for your next coastal adventure!

Positive Reviews
Years On The Beach
0 +

What People Say

On The Beach
Based on 219 reviews
powered by Google
Blake ZellerBlake Zeller
20:02 16 Mar 24
Lucas NybergLucas Nyberg
20:11 12 Mar 24
On The Beach is a great surf shop. Sam and Arlene were very nice and helpful while we shopped here
Liz GoveaLiz Govea
22:14 10 Mar 24
Have gone here for years!!! Used to buy beachwear here as a teen and now I get to take my own sons! Great service and attention!!
Norma De LeonNorma De Leon
22:03 09 Mar 24
Very helpful and friendly staff with Stella, Ken, and Sam! Awesome help with shopping for our yeti’s!!
Mario De LeonMario De Leon
22:01 09 Mar 24
Awesome shopping experience with Stella, Sam and Ken! Great customer service!
Kimberly KrauseKimberly Krause
21:35 09 Mar 24
Love this store! Been coming here for 30 years for all my swim and surf gear. Stella and Sam offer super friendly, helpful customer service. Lots of great selection for both on and off the water 🙂
Sabrina NicoleSabrina Nicole
01:30 09 Mar 24
Rachel was absolutely amazing helping us get the exact pair of sunglasses we were looking for! Even offered to get them ordered if they weren’t in stock but thankfully they were. Had a wonderful experience thanks to her great attitude!
Alondra ArenaAlondra Arena
22:15 23 Feb 24
Samantha and Hannah were very kind and helpful ! Wonderful ladies. 🙂 The clothes there is beautiful, definitely going to be back soon! The music taste there is very good too helps you shop better💓
Allison KnutsenAllison Knutsen
22:05 16 Feb 24
Walked in and was instantly greeted by the two wonderful ladies (Stella & Sam) who were so helpful making sure we knew where all the great deals were in the store! Got me set up with a room right away to try stuff on. Awesome experience. Go check it out! Cute stuff, good prices, awesome staff 🙂
featured Brands

Explore Brands

Store Hours

monday9 AM-6 PM
Tuesday9 AM-6 PM
Wednesday9 AM-6 PM
Thursday9 AM-6 PM
Friday9 AM-7 PM
Saturday9 AM-7 PM
Sunday9 AM- 6PM

Our Proud Legacy

Creating Unmatched Coastal Experiences For Over 40 Years

For over four decades, On The Beach has been a cornerstone of the South Padre Island community, serving generations of beach lovers with passion and dedication. Since 1976, we’ve remained committed to providing exceptional products and experiences that celebrate the timeless allure of coastal living.


Surfing Conditions

Stay Connected with On The Beach

Follow us on Instagram and Facebook to keep up with the latest news, events, and beach vibes from On The Beach.